FieldOptimiz
Growth & Engagement · Website Builder

A website that actually books the job, not just describes it

Website Builder gives service businesses a professional, mobile-ready site built from industry templates — with online booking, SEO basics and hosting included, so the site does more than sit there looking nice.

  • Industry templates built for trades, not generic business sites
  • Booking widget connects straight to your real availability
  • Hosting, SSL and mobile layout included, nothing extra to manage
Bellwood HVAC — site sections
Draft
Home + service overviewLive
Book a visit (booking widget)Live
Reviews carouselLive
Service area mapDraft
Published pages6 of 7
Approved on site
Setup
Template to live site
Included
Hosting and SSL
Built in
Booking widget
The problem

The website is either missing, outdated, or disconnected from the business

A lot of service businesses either don't have a real site or have one nobody has touched in years — and even a good-looking site is useless if it can't actually book work.

No site, or one that looks abandoned
A five-year-old page with the wrong phone number costs credibility before a customer ever calls.
Lost trust before the first conversation
A brochure, not a booking tool
The site describes services but sends every visitor to 'call us,' losing anyone who'd rather book online at 9pm.
After-hours interest disappears
A separate vendor for every piece
The website, the booking form and the review widget come from three different tools that don't talk to each other.
Updates require touching everything twice
Built for trades

Templates designed around how service businesses sell

Start from a layout built for plumbing, HVAC, electrical or cleaning businesses — service lists, service area, and trust signals already in the right place — then customize colors, copy and photos to match your brand.

  • Industry-specific sections out of the box
  • Drag-and-drop editor, no code required
  • Mobile layout adjusts automatically
Site sections
Home
Hero + services
Service area
Book online
Live availability
Deposit option
Reviews
Google reviews widget
Connected

The site plugs straight into the platform you already run on

The booking widget shows real technician availability, submitted forms land in your CRM, and reviews pulled from your reputation dashboard show up on the page automatically — no manual syncing.

  • Online booking writes straight to your schedule
  • Contact form submissions become leads automatically
  • SEO basics — page titles, meta tags, sitemap — handled for you
Booking widget
Website visitor
Picks service + time
Confirms deposit
Job appears on your schedule
One record, one owner
Included

What you get out of the box

Industry templates
Layouts built specifically for home service trades, ready to customize.
Drag-and-drop editor
Change text, images and sections without writing code.
Mobile optimization
Every template adjusts cleanly to phones and tablets automatically.
SEO tools
Titles, meta descriptions and sitemaps set up so search engines can find you.
Booking integration
A booking widget tied to your real schedule, not a separate calendar.
Free hosting
Hosting and SSL are included, with nothing extra to buy or manage.
Review display
Show your collected reviews on the site automatically as they come in.
Lead capture forms
Contact and quote forms feed directly into your CRM as new leads.
How it works

Live in an afternoon, not a quarter

Step 1

Pick a template

Choose a layout built for your trade and start from real content, not a blank page.

Step 2

Customize the details

Swap in your logo, photos, services and service area with the drag-and-drop editor.

Step 3

Connect booking and reviews

Turn on the booking widget and review display to link the site to live data.

Step 4

Publish

Go live on your domain with hosting and SSL already handled.

Who it is for

Built for the people doing the work

Owners without a webmaster
Get a professional site live without hiring a developer or designer.
Growing businesses
Replace an outdated site with one that actually captures bookings.
Multi-location brands
Keep consistent branding across locations while each location has its own booking flow.
Pricing

Included in your FieldOptimiz plan

Website hosting and the booking integration are included with the plan tier that covers Website Builder — there's no separate hosting bill.

Free
Free
No monthly fee

Quote, invoice and get paid.

Start free
Core
$99
/month

Everything a field service business runs on.

Choose Core
Most popular
Pro
$199
/month

Automate the busywork and grow.

Choose Pro
Scale
$399
/month

Run several businesses with a real call center.

Choose Scale
Agency
$499
/month

Manage, brand and resell businesses for clients.

Choose Agency
FAQ

Questions teams ask first

Make your website a booking channel, not a brochure

Launch a site built for your trade, connected to your real schedule and reviews from day one.