FieldOptimiz
Sales & Estimates · Lead Engine & CRM

Know exactly which ads, listings and calls turn into paid jobs

Lead Engine & CRM catches every inquiry in one place, merges the caller who's phoned three times into a single record, and tags where each one came from — so you can stop guessing which marketing dollar actually works.

  • Every lead lands in one workspace, no matter the channel
  • Duplicate callers merge instead of cluttering the pipeline
  • Source tags trace each job back to the ad, listing or referral that started it
New leads · today
Sandra Kim · garage door won't close
Google · "garage door repair near me"
New
Tom Reyes · AC tune-up
Referral · previous customer
Contacted
Priya Anand · locked out, back door
Website form · service area page
Quoting
Dave Whitfield · chimney inspection
Facebook ad · fall promo
Booked

Every inquiry, tagged with where it came from

Capture
Calls, forms, ads, referrals
Dedup
Repeat callers merge automatically
Attribution
Source tracked to booked job
The problem

The leads are coming in — you just can't see them clearly

A voicemail here, a web form there, a name scribbled from a Facebook comment. By the time anyone follows up, half the leads are cold and nobody can say which campaign paid for itself.

Same person, three records
A customer calls, then fills out the web form, then texts the shop number — and now they're three separate untouched leads instead of one warm one.
Follow-up gets split or forgotten entirely
No idea what's working
Money goes into search ads, listings and referral cards, but when a job books, nothing ties it back to what actually brought the customer in.
Budget keeps going to guesses, not results
Leads sit until someone remembers
Without a shared queue, a new inquiry waits for whoever happens to check the inbox next — sometimes a day, sometimes never.
Fast-moving competitors get the job first
One workspace

Every lead and customer lives in a single, deduplicated list

Whether someone calls, texts, submits a form or gets referred by a happy customer, they land in the same workspace. Matching rules catch the repeat caller and fold their history into one record instead of three.

  • Calls, forms, texts and referrals all funnel into one list
  • Matching rules merge duplicate contacts automatically
  • Full history — every touch, every job — stays on one profile
Contact record · Sandra Kim
Cs
Called shop line
Tue 9:14 AM
Phone
Sq
Submitted quote request
Tue 9:20 AM
Web form
Tp
Texted photo of door
Tue 9:31 AM
SMS
Mi
Merged into one contact
Auto-detected duplicate
Merged
Attribution

Trace every booked job back to where it started

Each lead is tagged with its source at intake — the specific ad, listing, campaign or referral — and that tag rides along through the pipeline to the invoice. See which sources produce jobs, not just clicks.

  • Source attribution captured the moment the lead comes in
  • Pipeline view shows open opportunities and what they're worth
  • Convert a qualified lead into an appointment in one step
Leads by source · this month
Google search ads
38 leads
Referrals
24 leads
Website form
19 leads
Google search ads
Referrals
Website form
Facebook ads
Included

What you get out of the box

Centralized contacts
Every lead and customer sits in one workspace instead of scattered spreadsheets and inboxes.
Deduplication rules
Repeat callers and re-submitted forms merge into a single clean record automatically.
Source attribution
Each lead carries the ad, listing or referral that produced it, all the way to the booked job.
Intake tracking
Follow each inquiry's status from first touch through quoting to booked.
Pipeline view
See every open opportunity, its stage and its estimated value at a glance.
Instant job creation
Convert a qualified lead straight into a scheduled appointment in one step.
Shared queue
New leads are visible to the whole team the moment they arrive, not just whoever answered.
Activity history
Every call, text, form and note stays attached to the contact permanently.
How it works

Live in an afternoon, not a quarter

Step 1

Capture the inquiry

A call, web form, ad click or referral creates a lead the moment it happens.

Step 2

Let it dedupe

Matching rules check for an existing contact and merge instead of creating clutter.

Step 3

Work the pipeline

Move the lead through stages, quote it, and see its source the whole way.

Step 4

Convert to a job

One step turns an accepted lead into a scheduled appointment on the calendar.

Who it is for

Built for the people doing the work

Owners
Finally see which marketing spend produces real, paid jobs instead of just phone rings.
Office staff
Work one shared queue instead of piecing together voicemails, forms and texts.
Sales-minded techs
Follow up on the right opportunity because the history and source are already there.
Pricing

Included in your FieldOptimiz plan

Lead capture, deduplication and attribution are included in every plan — there's no separate charge for knowing where your jobs come from.

Free
Free
No monthly fee

Quote, invoice and get paid.

Start free
Core
$99
/month

Everything a field service business runs on.

Choose Core
Most popular
Pro
$199
/month

Automate the busywork and grow.

Choose Pro
Scale
$399
/month

Run several businesses with a real call center.

Choose Scale
Agency
$499
/month

Manage, brand and resell businesses for clients.

Choose Agency
FAQ

Questions teams ask first

Stop losing leads and guessing at attribution

Catch every inquiry in one place and know exactly which sources are worth the spend.